Marketing done right can be an incredible boon for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire. Because small business owners have to be whatever their small business needs - all the time - it can be difficult to master all the nuances that go into sales or marketing. If you’re not a natural marketer, it can be even more difficult. Fear not, the following three marketing tips for startups can help you make more sales, market better and waste less money.
1. Sell the benefit, not a comparison
How you market yourself is all about highlighting what makes you different. There are three major ways to do that:
Cost (you know how to price a product better than the competition)
Quality (because you are better)
A combination thereof (you offer the better value)
But how you sell yourself is different than how you market yourself. You can tell someone that you provide a product or service that is cheaper or more effective than that of another business, but that doesn’t say how much better you are going to make the customer’s life.
Selling is about the benefit. A comparison may highlight the features you offer, but you are always selling the benefit. So remember that.
2. Give customers a place to talk to/about you
Good or bad, you want to know what your customers are saying. If you don’t provide your customers with a place to complain or praise you, it makes it look like their thoughts and opinions don’t matter. Remember, even if a customer comes to you and is furious, that’s a great opportunity for you to publicly show how willing you are to right a wrong, or make a customer feel valued - which is PR gold.
3. "We look forward to seeing you again."
Reward loyalty or interest. Word-of-mouth employee testimonials and customers who are brand advocates are better than any sales team you could put together. So, continuously reward your customers with competitive pricing, incredible customer support and automatic updates to enhance their association with your brand.
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